PoolSense
by Pro-Automation
The client originally approached me to assist with adverts for their Indiegogo Crowd Campaign. The campaign had been active for a while and they weren't seeing the results they were hoping for. They had already had a logo and a product video professionally designed but were designing their ads themselves for saving purposes. My work for them expanded to remarketing campaigns, google ads, brochures, app images and now I'm in the process of redoing their wordpress website as well.
The Client Brief 1
On our Indiegogo Crowd Campaign page we have about 4 perk image specials on the right, that we need updated as well as the video overlay image. We would also like you to create step by step graphics of how it works that we can use on all our platforms.
The Updated Perk Images
Note: This was the original shape of the PoolSense unit
The "Calculate" Graphics
Created from the product video
The "Benefits" Graphics
The "Pool" Graphics
The "Step by Step" Graphics
The "Pool Scientist" Graphics
The "PoolSense" Graphics
The Client Brief 2
Remarketing Campaign - Smart Pool
The Client Brief 3
Campaign - Hassle-Free.
Please create graphics for our platforms indicating that with our unit your pool is a hassle-free experience.
The Indigogo Video Overlay Image
The Client Brief 4
Campaign - Green to Blue.
Please create a before and after type graphic indicating the green pool to blue pool concept with the heading "Green to Blue".
The Client Brief 5
Remarketing Campaign 1
Image with 3 panels. 1) Chlorine levels 2) Filter and Pump system 3) Acidity levels. Mark each panel with A B C.
Remarketing Campaign 2
Image of family or kids in pool. Copy on image "Just keep swimming".
Remarketing Campaign 3
PoolSense product shot. Copy on image "It's like having a scientist floating around in your pool"
The Client Brief 6
Note: This was the original shape of the PoolSense unit.
Remarketing Campaign 1 - Raindrops not Teardrops.
Remarketing Campaign 2 - Pool, Ping Perfect!
Remarketing Campaign 3 - Early bird selling fast.
Remarketing Campaign 4 - Expert guidance, pool to phone.
The Client Brief 7
Please use the template provided to design the packaging sleeve. We want the unit predominant on the cover preferably in the water.
Images supplied by client
The Client Brief 8
Please use the template provided to design the packaging sleeve. We want the unit predominant on the cover preferably in the water.
The Client Brief 9
Please create a leaflet we can insert into the packaging sleeve explaining to purchasers how to get started. Please leave a space where we can stick the unique QR code for each device.
The Client Brief 10
Please create a 4 page brochure, A4 size, explaining how it works and include the steps, technical specifications and awards.
The Client Brief 11
Please create a billboard for Sloane Street
The Client Brief 12
Please create a artwork for a mobile sign (trailer)
