iConnect
The Client Brief:
Company Name - iConnectSA Pty (Ltd). We want to refine our logo a little make it more modern but not too way out or too different from how it is now. We have a new tagline "Uncapped Customer Service" that we want to pull through with our branding and products. The 4 product pillars are Connectivity, Voice, Cloud & Security.
The original logo, left, had to be revised. Firstly they wanted "Telecoms" removed as well as the lime green colour. They preferred using predominantly blues in their updated brand.
The mark: It was acceptable when presented large but zoomed out the border around was too thin it seemed weak. I thickened the black border a little and rounded the corners.
The CI with the primary colours and secondary colours for the product pillars.
The Product Sheets
Corporate Stationery
A Magazine Advert
Pull Up Banners
Billboard